Press Release | September 2021
swop 2021
Shanghai World of Packaging
November 23-25, 2021
Shanghai New International Expo Center, China
Why visit swop 2021?
Creating smart innovation, practicing dual-carbon policy, swop 2021 levels up and starts a new journey
The Shanghai World of Packaging (swop), jointly organized by Messe Düsseldorf
(Shanghai) Co., Ltd. and Adsale Exhibition Services Co., Ltd. will make a strong return to the Shanghai New International Expo Center on November 23rd -25th, 2021.
As a member of the interpack alliance, the world's leading packaging exhibition, swop will not only continue to exhibit the entire packaging industry chain, but also discuss hot keywords in the industry with packaging professionals, brand owners, and OEM/ODM foundries. Sharing the cutting-edge concepts and technologies of packaging on hot topics such as lightweight, asset-light, youthful, smart, personalized, new materials, new technology, sustainability, new design trend etc., swop is bound to lead future packaging trends!
Covering eight terminals, integrating the entire packaging industry chain
Exhibition includes:
• Processing & packaging machinery for food & beverage
• Processing & packaging machinery for pharmaceuticals & cosmetics
• Processing & packaging machinery for non-food consumer & industrial goods
• Processing & packaging machinery for confectionery & baked goods
• Packaging materials, packaging means and final goods
• Packaging production
• Packaging printing
• Components for processing & packaging
• Smart packaging and automation technology
• Logistic packaging
• Packaging design
• Services
We sincerely invite you to attend if you are in the following fields:
• Packaging container manufacturer (hard plastic, soft bag, paper container, new material packaging container, etc.)
• Packaging plant, packaging and printing plant
• ODM/OEM/OBM foundries
• Consumer market brands in these 8 categories: food, beverages, desserts, bakery foods, medicines, daily chemicals, non-food consumer goods and industrial products
• Packaging designer
• Logistics, e-commerce, food delivery
• Associations, media
Gathering 300+ high-quality packaging materials and product suppliers, with new craftsmanship and new designs – the FMCG Infinity Zone
swop 2021 and "Packaging Family", the two industry pioneers platform partnered together for the fourth time to create the "FMCG Infinity Zone". The lineup has been upgraded, and the scale has doubled! Various categories will be covered, including plastic packaging products, films, chemical raw materials, flexible packaging, glass packaging, metal packaging, paper packaging, carton packaging, paper plastic packaging, cosmetics ODM/OEM factories, catering packaging, biodegradable materials, anti-counterfeiting packaging, cushioning packaging, etc.
In order to stay abreast of the increasingly popular asset-light operation model, cosmetics ODM/OEM factories are invited this year. Many renowned enterprises will be participating, including ExxonMobil, Leekee Packaging, Jingli Can, Yuto, Zidan, Xianjunlong, Shangji, Rizone, Haoneng, Advance, Billerudkorsnas, Push Mold, Acmepack, Forop, Ningbo Color Masterbatch, Foshan Wanying Cosmetics, Guangzhou Keying Cosmetics, Zhongshan Fulin Cosmetics, Zhongshan Sinno Cosmetics, etc.
New highlights of swop 2021, a strong lineup of 150+ exhibitors - Green Power Zone
swop 2021 will introduce “Green Power Zone” and gather more than 150 exhibitors to showcase a variety of new materials and machinery, including recyclable bio-degradable packaging materials, fully biodegradable bag making machine, paper-plastic packaging, new material and production equipment, paper container production equipment, etc. Renowned exhibitors include Yuto, Beauty Star, Zidan, Guolong, Hengxin, HGHY, Reberet, HSM, Esun, Weifang HuaWei New Materials, Homelink, Euro Asia, Mr. Bamboo, etc.
Innovative materials, leading technology, and forward-looking packaging technology - All can be found in the interpack innovationparc
As a member of the interpack alliance, swop will fully benefit from the international promotion network and professional resources of the interpack. At the swop 2021 exhibition site, the interpack innovationparc will be launched. The innovationparc is a unique zone specially created for the exhibitors planning to exhibit at interpack to lead the future of packaging Focus on displaying internationally leading innovative packaging equipment, packaging materials and products, and jointly explore the possibilities of various packaging innovations in the future! At the same time, the interpack innovationparc will hold the "interpack Innovation Forum" concurrently to provide exhibitors with an exclusive opportunity to introduce their products and technologies, and discuss the latest global packaging trends, innovative products, technologies and materials, and customized solutions.
Packaging design and packaging marketing: Full of highlights in “GuoChao” Packaging Design Week
The influence of “GuoChao” has penetrated into the packaging design industry. Brand rejuvenation has gradually become the mainstream. While many brands re-emerge, new fashion connotations are given to these brands and many companies have launched ”GuoChao” style product packaging designs. In response to this, swop 2021 will set up a special design week for “GuoChao” in Hall N4 of SNIEC (Shanghai New International Expo Center) to show Chinese manufacturing, introduce stories about Chinese trends, and demonstrate the “Chinese power”. “GuoChao” Packaging Design Week provides the consumer market with a new idea of Chinese fashionable product packaging design, gives brands new concepts with the help of the “GuoChao” packaging design and leads the industries and enterprise to upgrade.
Experts from different aspects are invited to“GuoChao” Packaging Design Week forum and share with you their insights and prospects for the industry.
Informative Market Insights:
1. WGSN (World’s Global Style Network) will introduce the macro-trends in packaging design through healing product packaging trends, mass to micro commodity packaging trends and environmentally sustainable product packaging trends.
2. INNOVA (Innova Market Insights) will share five major packaging trends:
- Trend 1: Delivery to doorstep
- Trend 2: Carbon goal
- Trend 3: Cellulose frenzy
- Trend 4: Hygiene standards
- Trend 5: The rise of reuse
3. Ellen MacArthur Foundation will introduces the local packaging circular economy
Creativity & Inspiration:
1. Award-winning designer Mr. Chen Zhengliang will share his insights about “design-driven product innovation”
2. Mr. Matthieu Rochette Schneider from the famous design firm Centdegrés will discuss how beauty brands, food and beverages brands can grow
New Products Innovation:
1. IP franchising companies, packaging and processing manufacturers, OEM/ODM factories will gather and create the next hot items with brand owners
Use packaging design to tell the brand story - "Create Your Future" packaging design theme area
The FMCG market is changing fast, and consumer preferences are always unpredictable. Shanghai Institute of Visual Arts Packaging Communication Design (SIVAPACK) and swop once again join hands to present today and future packaging designs. Together with brand owners, let’s seize the hearts of consumers and tell compelling brand stories. "Create Your Future" Package Design Forum will gather foreign and local packaging designers to share outstanding cases and brand insights, etc. Not to be missed!
Digitization, intelligence, personalization, big names in packaging/container production and packaging machinery gathering -- smart packaging zone
The smart packaging zone can meet the needs of the new production model of small batch, short delivery time, large SKU quantity, and high complexity products. Many well-known exhibitors including Demag, Akei, Chen Hsong, Tederic, Jwell, Liuzhou Jingye, Hualian, Yongchuang, Zhongya, Jardine, Wenzhou Brother, Rentian, HP, Sini, Ounuo and Herma etc., together with hundreds of suppliers will participate with the latest machinery to showcase plastic container production, paper container production, flexible packaging, primary packaging, secondary packaging, anticounterfeiting packaging, mold technology, e-commerce, logistics packaging, etc. IMU Internet of Things Logo Alliance and its members exhibit a variety of high-definition, high-precision, high-stability inkjet equipment, variable code printing, wide-format inkjet, etc., which can reduce costs and increase efficiency at your fingertips.
“SAVE FOOD” returns at swop 2021
Food security concerns everyone in the world. Food loss and waste are "the great challenge of our time". Packaging plays an increasingly important role in food production, storage, transportation, processing, consumption, traceability technology and other fields. This forum will be held concurrently at the World of Package (Shanghai) Expo site. In the form of sub-forum discussions, the forum will gather relevant government agencies, scientific research units, representatives of grain and agricultural products processing and packaging and their supply chain and discuss together what can be done regarding saving food.
Meanwhile, since 2021 is also the International Year of Fruits and Vegetables, we will present the awards to the final winners of the Fruit and Vegetable Hero, encouraging the contribution to saving food by different fields.
More than 10 concurrent events discussing multiple professional topics
- Achieve Carbon Neutrality and Emission Peak by Developing Green Packaging Materials Forum
- Logistics Packaging Innovation Summit - “Smart · Green” Future
- GuoChao Packaging Design Week – “Packaging Design and Product
Empowerment” Forum
- 2021 Forum on Innovation for Sustainable Development of Plastic Packaging cum Commendation Conference of Plastic Packaging Product Committee of Shanghai Packaging Technology Association
- Conference on Yangtze Delta FMCG Innovation
- SAVE FOOD China Forum & “Food Hero” Award Ceremony
-“Create Your Future” Packaging Design Forum
- “One Product, One Code” : Intelligent Packaging Solution Summit
- GuoChao Packaging Design Week- “Stand Out with Futuristic Packaging Technology” Forum
- Innovation and Integration of the Packaging Industry Chain Forum
- FMCG Branding and Packaging Innovation Design Forum cum “People of China Packaging Industry” Announcement
- Gift Box Smart Factory Construction and Lean Management
*Details are subject to the agenda on the event day.
Pre-register now to enjoy 5 benefits
Visiting instructions:
Real-name pre-registration in advance, green "code with application", valid ID card + mask, quick entry after face recognition, avoid on-site registration and long queues!
High-quality service, exhibition experience upgraded
Pre-registered audience can enjoy:
• Free participation in concurrent activities
• One conference catalogue worth 100 yuan
• Fast entrance
• Free participation in concurrent activities
• On-site lucky draw
More benefits for group of 10+
• Enjoy a beautiful gift and complimentary lunch
• Free shuttle bus arrangement (within 3 hours of exhibition schedule)
• Full VIP treatment
• VIP rest area
• Independent visiting group reception
Shanghai World of Packaging (swop), as a member of the interpack alliance, the world's leading packaging machinery and processing exhibition, will make full use of the interpack alliance’s global network and professional resources to provide an excellent trade display platform for domestic and foreign processing and packaging machinery manufacturers, packaging material production suppliers. Swop will provide one-stop processing and packaging solutions for end buyers of food, beverages, medicine, daily chemicals, desserts, bakery, non-food consumer goods and industrial products.
swop 2021 will cover a broad range of categories, including AI, smart factories, label printing, processing and packaging components, packaging materials and container manufacturing, e-commerce and logistical packaging, innovative packaging materials, package design, customized packaging, and lightweight packaging. It will offer innovative packaging solutions for the entire production chain and showcase smart processing and packaging production lines. Five special areas will display all the hot spots of the packaging industry.
For companies that are interested in participation, please visit the official website: www.swop-online.com to enjoy the Early Bird Offer for booth reservation, or scan the official WeChat QR code below to stay tuned with the latest swop news.
- End -